Master Thesis Online
Digital communication : setting up an editorial calendar for an airport
Nailis, Luc 
Promotor(s) :
Blavier, André
Date of defense : 21-Jun-2017 • Permalink : http://hdl.handle.net/2268.2/2754
Details
| Title : | Digital communication : setting up an editorial calendar for an airport |
| Translated title : | [fr] Communication digitale : mise en place d'un calendrier éditorial pour un aéroport |
| Author : | Nailis, Luc
|
| Date of defense : | 21-Jun-2017 |
| Advisor(s) : | Blavier, André
|
| Committee's member(s) : | Peere, Isabelle
Ghilissen, Michael
Gillet, François |
| Language : | English |
| Number of pages : | 103 |
| Keywords : | [en] social media, email marketing, airport, air freight, editorial calendar |
| Discipline(s) : | Business & economic sciences > Marketing |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sciences de gestion, à finalité spécialisée en Marketing |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] On request of Liege Airport, an editorial calendar has been developed in order to support its online communication strategy. Its aims at providing, for all active channels, guidelines concerning the content to publish for a yearly period. The requested output is built on different literature reviews and on a survey performed at the airport including 100 passengers.
File(s)
Document(s)
NailisLucLiegeAirport.pdf
Description:
Size: 2.7 MB
Format: Adobe PDF
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The University of Liège does not guarantee the scientific quality of these students' works or the accuracy of all the information they contain.