Feedback

HEC-Ecole de gestion de l'Université de Liège
HEC-Ecole de gestion de l'Université de Liège
MASTER THESIS
VIEW 98 | DOWNLOAD 0

Digital communication : setting up an editorial calendar for an airport

Download
Nailis, Luc ULiège
Promotor(s) : Blavier, André ULiège
Date of defense : 21-Jun-2017 • Permalink : http://hdl.handle.net/2268.2/2754
Details
Title : Digital communication : setting up an editorial calendar for an airport
Translated title : [fr] Communication digitale : mise en place d'un calendrier éditorial pour un aéroport
Author : Nailis, Luc ULiège
Date of defense  : 21-Jun-2017
Advisor(s) : Blavier, André ULiège
Committee's member(s) : Peere, Isabelle ULiège
Ghilissen, Michael ULiège
Gillet, François 
Language : English
Number of pages : 103
Keywords : [en] social media, email marketing, airport, air freight, editorial calendar
Discipline(s) : Business & economic sciences > Marketing
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion, à finalité spécialisée en Marketing
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[en] On request of Liege Airport, an editorial calendar has been developed in order to support its online communication strategy. Its aims at providing, for all active channels, guidelines concerning the content to publish for a yearly period. The requested output is built on different literature reviews and on a survey performed at the airport including 100 passengers.


File(s)

Document(s)

File
Access NailisLucLiegeAirport.pdf
Description:
Size: 2.7 MB
Format: Adobe PDF

Author

  • Nailis, Luc ULiège Université de Liège > Master sc. gest., à fin.

Promotor(s)

Committee's member(s)

  • Total number of views 98
  • Total number of downloads 0










All documents available on MatheO are protected by copyright and subject to the usual rules for fair use.
The University of Liège does not guarantee the scientific quality of these students' works or the accuracy of all the information they contain.