Etude de faisabilité pour le lancement d'un service marketing personnalisé dans l'entreprise Martine Constant Consulting Group, pour les personnes souffrant de surdité

Abstract

In Belgium, 8,9% of the overall population suffers from deafness. Wallonia-Brussels Federation counts more or less 25.000 deaf people and 450.000 hearing-impaired individuals. This part of the population does not benefit from an effective integration in the society because few tools are set up to help them. The aim of this project thesis is to analyze the feasibility of implementing a new service in sign language intended for deaf people. Based on remote interpretation and a video conference system, this service would allow deaf people to communicate more easily. Specifically, there are two techniques of remote interpretation :  VRI : “Video Remote Interpreting” which consists in short conversations between two or three people at the same place. More exactly, the deaf people and hearing people stand in the same room and they call on a remote interpreter via the video conference.  VRS : “Video Relay Service” allows a deaf person and a hearing person to share a “phone conversation”. Practically, the deaf individual contacts an interpreter via the video conference, this one makes a phone call to the hearing person and translates instantaneously the conversation in sign language to the deaf individual. Thanks to the qualitative study realized with deaf and hearing-impaired people, it has been pointed out that individuals suffering from deafness need a service to communicate in an autonomous way (for example, a phone like hearing people have). Consequently, they are very enthusiastic with this project. This feasibility study tries to analyze and explain how it is possible or not to launch this kind of project.