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HEC-Ecole de gestion de l'Université de Liège
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Etude de faisabilité pour le lancement d'un service marketing personnalisé dans l'entreprise Martine Constant Consulting Group, pour les personnes souffrant de surdité

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Cao, Charline ULiège
Promotor(s) : Gruslin, Claire ULiège
Date of defense : 1-Sep-2017 • Permalink : http://hdl.handle.net/2268.2/3422
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Title : Etude de faisabilité pour le lancement d'un service marketing personnalisé dans l'entreprise Martine Constant Consulting Group, pour les personnes souffrant de surdité
Author : Cao, Charline ULiège
Date of defense  : 1-Sep-2017
Advisor(s) : Gruslin, Claire ULiège
Committee's member(s) : Huybrechts, Benjamin ULiège
Constant, Martine 
Deneye, Pierre ULiège
Language : French
Discipline(s) : Business & economic sciences > Marketing
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion, à finalité spécialisée en Marketing
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[en] In Belgium, 8,9% of the overall population suffers from deafness. Wallonia-Brussels
Federation counts more or less 25.000 deaf people and 450.000 hearing-impaired individuals.
This part of the population does not benefit from an effective integration in the society
because few tools are set up to help them.
The aim of this project thesis is to analyze the feasibility of implementing a new service in
sign language intended for deaf people. Based on remote interpretation and a video
conference system, this service would allow deaf people to communicate more easily.
Specifically, there are two techniques of remote interpretation :
 VRI : “Video Remote Interpreting” which consists in short conversations between two
or three people at the same place. More exactly, the deaf people and hearing people
stand in the same room and they call on a remote interpreter via the video conference.
 VRS : “Video Relay Service” allows a deaf person and a hearing person to share a
“phone conversation”. Practically, the deaf individual contacts an interpreter via the
video conference, this one makes a phone call to the hearing person and translates
instantaneously the conversation in sign language to the deaf individual.
Thanks to the qualitative study realized with deaf and hearing-impaired people, it has been
pointed out that individuals suffering from deafness need a service to communicate in an
autonomous way (for example, a phone like hearing people have). Consequently, they are
very enthusiastic with this project.
This feasibility study tries to analyze and explain how it is possible or not to launch this kind
of project.


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  • Cao, Charline ULiège Université de Liège > Master sc. gest., à fin.

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