HEC-Ecole de gestion de l'Université de Liège
HEC-Ecole de gestion de l'Université de Liège

Quelles sont les opportunités de création d'un cabinet médical spécialisé en chirurgie cancérologique dans le gouvernorat de Nabeul, en Tunisie ?

Lassoued, Eyma ULiège
Promotor(s) : Hermans, Michel ULiège
Date of defense : 25-Oct-2017/10-Nov-2017 • Permalink :
Title : Quelles sont les opportunités de création d'un cabinet médical spécialisé en chirurgie cancérologique dans le gouvernorat de Nabeul, en Tunisie ?
Author : Lassoued, Eyma ULiège
Date of defense  : 25-Oct-2017/10-Nov-2017
Advisor(s) : Hermans, Michel ULiège
Committee's member(s) : Aouni, Zineb ULiège
Boussaid, Nabila ULiège
Language : French
Number of pages : 106
Keywords : [fr] cabinet médical, chirurgie cancérologique, Tunisie
Discipline(s) : Business & economic sciences > Strategy & innovation
Target public : Professionals of domain
General public
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion, à finalité spécialisée en management général (Horaire décalé)
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège


[en] In recent years, Tunisia has undergone a demographic transition followed by an epidemiological transition marked by a decline in deficiency and perinatal communicable diseases, and an increase in non-communicable diseases, in particular, cardiovascular diseases, cancers, and diabetes.
Cancer is one, if not the first, of the leading causes of morbidity and mortality. It is noteworthy that in developing countries, this disease is responsible for one in twenty deaths, with an upward trend. The factors identified in the incidence of cancer are the aging of the population, the adoption of the global Western lifestyle, tobacco, and alcohol. The main treatment for cancer is cancer surgery.
Currently, the accessibility to health care is limited due to the lack of specialized health facilities, which explains the delay and the endless expectations of patients. This is particularly the case in the governorate of Nabeul, where we note the presence of a single surgeon oncologist for a population of 787 920 inhabitants. That's why, in this project, we tried to evaluate the possibilities of developing a medical practice specialized in cancer surgery in that city. We believe that this sector has great potential for development in that region. The pre and postoperative consultations will be conducted exclusively in the medical office, while the surgical operations will be also exclusively in private health facility.
This work will allow us to define the needs and characteristics necessary for the development of a private medical practice in Nabeul. I will start by analyzing the general context of the project and then I will make a detailed analysis of the health market in Tunisia, focusing on the city of Nabeul. Then we will develop a marketing strategy to ensure that people know that we exist and that we can help them. Although every step is important, this step is especially crucial because you could have the best product or service, but if nobody knows it, you have failed. I will conclude the feasibility analysis and the potential for success of this project by defining the technical, financial and human needs for this practice to become more than just written words.



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  • Lassoued, Eyma ULiège Université de Liège > Master sc. gestion, à fin. (H.D.)


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