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HEC-Ecole de gestion de l'Université de Liège
HEC-Ecole de gestion de l'Université de Liège
MASTER THESIS
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Development of an internationalization strategy for the commercialization of the software product "smartsales" on the German market

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Schnackers, Gabriel ULiège
Promotor(s) : Gruslin, Claire ULiège
Date of defense : 19-Jun-2018/21-Jun-2018 • Permalink : http://hdl.handle.net/2268.2/4791
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Title : Development of an internationalization strategy for the commercialization of the software product "smartsales" on the German market
Translated title : [fr] Développement d'une stratégie d'internationalisation pour la commercialisation de la solution informatique "SmartSales" en Allemagne
Author : Schnackers, Gabriel ULiège
Date of defense  : 19-Jun-2018/21-Jun-2018
Advisor(s) : Gruslin, Claire ULiège
Committee's member(s) : Naedenoen, Françoise ULiège
Lisein, Olivier ULiège
HAECK, Julien 
Language : English
Number of pages : 112
Keywords : [en] Internationalization Process
[en] Software Company
[en] SME
[en] Germany
[en] International Marketing
[en] Strategy
[en] Project Management
[en] Change Management
[en] Market Entry Modes
[en] Foreign Market Selection
[en] Mobile Sales Application
[en] B2B
[en] Market Study
[en] Commercialization Strategy
[en] SmartSales
[en] Dsitributor
[en] Joint Venture
[en] Business Growth
[fr] Processus d'internationalisation
[fr] Entreprise informatique
[fr] PME
[fr] Allemagne
[fr] Stratégie
[fr] Marketing International
[fr] Gestion du changement
[fr] Gestion de projet
[fr] Mode d'Entrée
[fr] Sélection de Marché International
[fr] Application Mobile
[fr] B2B
[fr] Étude de Marché
[fr] Stratégie Commerciale
[fr] SmartSales
[fr] Distribution
[fr] Joint-Venture
Discipline(s) : Business & economic sciences > Strategy & innovation
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion, à finalité spécialisée en Intrapreneurship and Management of Innovation Projects
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[en] EASI S.A. is one of the few leading information technology companies that shape the environment of the Belgian market. Given their success on the national sales territory, the software company is looking to expand their actives to international markets. Their mobiles sales application ‘SmartSales’ enables this vision for the first time since the inception of the company because the product responds to global needs. Initial, intuitive decisions about the internationalization of their product have been realized and a first wave of partnership agreements have been signed on an opportunistic basis. Furthermore, EASI S.A. is interested to compete on the German market because of the perceived potential of the economic force. The goal of this report is therefore to structure the initial effort and to propose an internationalization strategy for the commercialization of SmartSales on the German territory.


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Author

  • Schnackers, Gabriel ULiège Université de Liège > Master sc. gest., à fin.

Promotor(s)

Committee's member(s)

  • Naedenoen, Françoise ULiège Université de Liège - ULiège > Protection et hygiène du travail (SUPHT)
    ORBi View his publications on ORBi
  • Lisein, Olivier ULiège Université de Liège - ULiège > HEC Liège : UER > Gest. du changement, innovation et intrapreneuriat
    ORBi View his publications on ORBi
  • HAECK, Julien
  • Total number of views 84
  • Total number of downloads 0










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