Master Thesis Online
Development of an internationalization strategy for the commercialization of the software product "smartsales" on the German market
Schnackers, Gabriel 
Promotor(s) :
Gruslin, Claire
Date of defense : 19-Jun-2018/21-Jun-2018 • Permalink : http://hdl.handle.net/2268.2/4791
Details
| Title : | Development of an internationalization strategy for the commercialization of the software product "smartsales" on the German market |
| Translated title : | [fr] Développement d'une stratégie d'internationalisation pour la commercialisation de la solution informatique "SmartSales" en Allemagne |
| Author : | Schnackers, Gabriel
|
| Date of defense : | 19-Jun-2018/21-Jun-2018 |
| Advisor(s) : | Gruslin, Claire
|
| Committee's member(s) : | Naedenoen, Françoise
Lisein, Olivier
HAECK, Julien |
| Language : | English |
| Number of pages : | 112 |
| Keywords : | [en] Internationalization Process [en] Software Company [en] SME [en] Germany [en] International Marketing [en] Strategy [en] Project Management [en] Change Management [en] Market Entry Modes [en] Foreign Market Selection [en] Mobile Sales Application [en] B2B [en] Market Study [en] Commercialization Strategy [en] SmartSales [en] Dsitributor [en] Joint Venture [en] Business Growth [fr] Processus d'internationalisation [fr] Entreprise informatique [fr] PME [fr] Allemagne [fr] Stratégie [fr] Marketing International [fr] Gestion du changement [fr] Gestion de projet [fr] Mode d'Entrée [fr] Sélection de Marché International [fr] Application Mobile [fr] B2B [fr] Étude de Marché [fr] Stratégie Commerciale [fr] SmartSales [fr] Distribution [fr] Joint-Venture |
| Discipline(s) : | Business & economic sciences > Strategy & innovation |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sciences de gestion, à finalité spécialisée en Intrapreneurship and Management of Innovation Projects |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] EASI S.A. is one of the few leading information technology companies that shape the environment of the Belgian market. Given their success on the national sales territory, the software company is looking to expand their actives to international markets. Their mobiles sales application ‘SmartSales’ enables this vision for the first time since the inception of the company because the product responds to global needs. Initial, intuitive decisions about the internationalization of their product have been realized and a first wave of partnership agreements have been signed on an opportunistic basis. Furthermore, EASI S.A. is interested to compete on the German market because of the perceived potential of the economic force. The goal of this report is therefore to structure the initial effort and to propose an internationalization strategy for the commercialization of SmartSales on the German territory.
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