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HEC-Ecole de gestion de l'Université de Liège
HEC-Ecole de gestion de l'Université de Liège
MASTER THESIS
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Diagnostic stratégique d'une entreprise en vue d'une scission.

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Walhin, Pierre ULiège
Promotor(s) : Van Caillie, Didier ULiège
Date of defense : 28-Aug-2018 • Permalink : http://hdl.handle.net/2268.2/5472
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Title : Diagnostic stratégique d'une entreprise en vue d'une scission.
Author : Walhin, Pierre ULiège
Date of defense  : 28-Aug-2018
Advisor(s) : Van Caillie, Didier ULiège
Committee's member(s) : Deschamps, Marc ULiège
Sougné, Danielle ULiège
Language : French
Number of pages : 93
Keywords : [en] strategic diagnostic
[en] corporate spin-off
[en] strategic decision
[en] SME
Discipline(s) : Business & economic sciences > Strategy & innovation
Target public : Researchers
Student
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion, à finalité spécialisée en management général (Horaire décalé)
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[en] Many great generals had understood it : a good strategy, whether in warfare or in
business, starts with evaluating its own strenghts and weaknesses, but also with evaluating
its ennemies’. Building a strategic diagnostic is a significant task. It involves many
iterations, good information gathering, a critical mind and deductive skills.

This master thesis, entitled « Strategic diagnostic of a company aiming for a corporate
spin-off », tries to evaluate the company Micromega Dynamics in order to evaluate
a potential corporate spin-off. We first did a complete strategic diagnostic based on a
model proposed by A. C. Martinet, which regroups both internal and external analysis of
the company. This measurement of efficiency is dependent on three main components :
« strategic position », « resources » and « resources implementation ».

First of all, we have clarified some theoretical aspects of this subject. Then we
have interviewed the company’s management in order to get a first idea of the company’s
culture and apparent strategy. We followed by building the complete diagnostic supported
by the gathering of information on strategic business units, human resources, financial
resources... We proceeded to define a strategic profile of the company which allowed us
to recommend or not a corporate spin-off.


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  • Walhin, Pierre ULiège Université de Liège > Master sc. gestion, à fin. (H.D.)

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