Diagnostic stratégique d'une entreprise en vue d'une scission.

Abstract

Many great generals had understood it : a good strategy, whether in warfare or in business, starts with evaluating its own strenghts and weaknesses, but also with evaluating its ennemies’. Building a strategic diagnostic is a significant task. It involves many iterations, good information gathering, a critical mind and deductive skills.

This master thesis, entitled « Strategic diagnostic of a company aiming for a corporate spin-off », tries to evaluate the company Micromega Dynamics in order to evaluate a potential corporate spin-off. We first did a complete strategic diagnostic based on a model proposed by A. C. Martinet, which regroups both internal and external analysis of the company. This measurement of efficiency is dependent on three main components : « strategic position », « resources » and « resources implementation ».

First of all, we have clarified some theoretical aspects of this subject. Then we have interviewed the company’s management in order to get a first idea of the company’s culture and apparent strategy. We followed by building the complete diagnostic supported by the gathering of information on strategic business units, human resources, financial resources... We proceeded to define a strategic profile of the company which allowed us to recommend or not a corporate spin-off.