Comment intégrer les opportunités du digital dans le processus actuel de communication et de vente des produits d'investissement AG Ascento?

Abstract

The project is being carried out at AG Insurance. AG is the leader on the Belgian insurance market. The main objective of this project is to improve and digitize the communication and sales process of AG Ascento investment products with AG ascento is an investment product for pensioners who have benefited from group insurance through their employer. When they retire, they receive the amount of their supplementary pension capital. the company offers them to invest this money in Ascento solutions. This allows the company to keep the assets under management. The descriptive analysis of the existing process revealed that workers were generally not prepared for pensions. They are not aware of the financial and psychological consequences this could have. The strategy is therefore to raise their awareness and support them in this in this retirement process with the help of digital tools. Ascento investment products are then proposed as solutions to meet some of their financial needs. However, to know how to sensitize, accompany and sell effectively, it is necessary to carry out studies. First, a benchmarking analysis was carried out to know the digital trends on the financial market. then interviews were conducted with pensioners. Finally, an online survey was launched. The results of these analyses have led to a better understanding of clients' expectations and needs in terms of information and support in this retirement process.