Twitter comme stratégie d'influence: le cas Donald Trump

Abstract

Since January 2017, Donald Trump holds the position of President of the United States of America. His atypical profile and his way of communicating make him a non-standard president. Social networks (especially Twitter) are his main communication medium. Every day the President makes headlines by insulting an adversary or defending controversial positions. For a specialist in strategic intelligence, Trump's case study of social media influence is appropriate. This work demonstrates in four analyzes the capacity to establish its influence thanks to Twitter on the American population. Donald Trump uses Twitter as a provocative weapon. He attacks his opponents and opponents who make up a large part of his community. He defends shocking and controversial positions to create buzz, unlike his predecessor Barack Obama who uses Twitter as a tool for gathering and mobilizing. Behind values, he calls the population to show his opinion. An explanation of this aggressive attitude comes from the positioning of President Trump. Candidate of the anti-elites, he speaks mainly to a public that is not acquired, he provokes the American establishment (the press, the powerful and academics). This one reacts, criticizes Donald Trump and de facto, retransmits his positions to people ready to hear his message. The President uses distrust of the elites to encourage adherence to his speech. His communication introduces buzz as a vector of messages in politics.