Product Analysis and Design of a Superyacht Analysis of a semi-custom fiberglass range of Benetti Yachts, from 93’ to 145’ Redesign of a “Classic” 121’ Yacht

Abstract

The present work consists of two major parts. First is a “Product Analysis” of a complete Benetti semi-custom fiberglass range (10 models – each with 500 items compared), and second part is Redesign of a Benetti “Classic” 121’– the most successful yacht of “Benetti” with 60 boats build in past 10 years. This work provides a 360° overview of a product of superyacht. In the first part, research is concentrated on technical specification analysis of all the models. Each technical section is shown with relevant areas and examples of comparison done during the internship. Some of the fundamental systems that allows the operation of the yacht have been closely described, depending on availability of data and privacy terms of a company. Apart of textual description and examples of specimens compared, there is also a graphical comparison and onboard pictures during the inspections of different stages in the production, for a different technical areas shown.

Because of highly competitive market, it was necessary to take a closer look at how industry works. By studying the trends in sales, design, technology, future building trends and distribution of the fleet in Superyacht industry determines a direction of future developments. Strategic positioning of a new project is then possible with closer look on direct competitors of a previous model “Classic” 121’. Cross analysis with, “in house” and external competitors, provides initial inputs for concept design. By improving the drawbacks of a previous model, and implementing the advantages of it, proposal is well balanced between building trends, market demands and Shipyard’s characteristic style.

Furthermore, in the second part, according to previous analysis of different technological systems inside the superyacht, together with conclusions drawn from the Market analysis, it is decided to make a proposal for a new model of a semicustom GRP yacht. Results of detailed studies are implemented in the proposal. It is necessary to keep recognizable Benetti lines together with contemporary trends of the industry. Evolving the design imprinted on Benetti yachts with 140 years of history, is an ambitious task, but it was part of innovative Benetti DNA. For the sake of simplicity of the project, dictated by the limited time, all possible similarities with previous model are implemented in construction and design of a new model. The study includes a description of a proposal for a new model, together with conceptual research sketches, brief Technical specification and all the necessary technical drawings.