Comment et à qui proposer le service de transport par VSL (Véhicule Sanitaire Léger) ?

Abstract

Life expectancy is increasing but not the part of it where people are being in good health. Thus, society is now opening the eyes on the seniors’ integration. Seniors represent a vast majority of the disabled people and mobility is a major factor of their well being. Entitled « How and to whom offering a Light Sanitary Vehicle service ? », this master thesis is questioning a market in expansion where the main actors are all offering the same value proposition with similar business models. First, this paper describes the apparition and the development of the business model concept. Then, it describes some tools, more or less common in the literature, to help us to analyze the market and to develop innovating models. Finally, the generated models are evaluated in term of sustainability in order to keep the best of them in the actual environment.