Master Thesis Online
Analyse du marché de la MRO et positionnement potentiel de SAB dans celui-ci.
Godin, Frédéric 
Promotor(s) :
Catania, Gabriele
Date of defense : 19-Jun-2019 • Permalink : http://hdl.handle.net/2268.2/6346
Details
| Title : | Analyse du marché de la MRO et positionnement potentiel de SAB dans celui-ci. |
| Author : | Godin, Frédéric
|
| Date of defense : | 19-Jun-2019 |
| Advisor(s) : | Catania, Gabriele
|
| Committee's member(s) : | Crutzen, Nathalie
Nguyen, Olivier |
| Language : | French |
| Number of pages : | 15 |
| Keywords : | [fr] MRO [fr] Analyse de marché |
| Discipline(s) : | Business & economic sciences > Marketing Business & economic sciences > Strategy & innovation Engineering, computing & technology > Aerospace & aeronautics engineering |
| Target public : | Professionals of domain |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sciences de gestion, à finalité spécialisée en management général (Horaire décalé) |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[fr] The aim of this study is to focus on both external and internal analysis of the engine MRO market related to Safran Aero Boosters company (SAB). The external analysis highlights threats and opportunities offered by the MRO market. Among them, a critical size of the company is mandatory to succeed because of high levels of technologies and fixed costs. However, the MRO market growth is currently huge and will continue to rise with big advantages for OEM manufacturers. Engine MRO market is then full of opportunities and possibilities but requires strong strategies to overcome barriers to entry.
The internal analysis highlights SAB forces and weaknesses and manages them to elaborate to best successful market entry strategy.
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