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HEC-Ecole de gestion de l'Université de Liège
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Analyse du marché de la MRO et positionnement potentiel de SAB dans celui-ci.

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Godin, Frédéric ULiège
Promotor(s) : Catania, Gabriele ULiège
Date of defense : 19-Jun-2019 • Permalink : http://hdl.handle.net/2268.2/6346
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Title : Analyse du marché de la MRO et positionnement potentiel de SAB dans celui-ci.
Author : Godin, Frédéric ULiège
Date of defense  : 19-Jun-2019
Advisor(s) : Catania, Gabriele ULiège
Committee's member(s) : Crutzen, Nathalie ULiège
Nguyen, Olivier 
Language : French
Number of pages : 15
Keywords : [fr] MRO
[fr] Analyse de marché
Discipline(s) : Business & economic sciences > Marketing
Business & economic sciences > Strategy & innovation
Engineering, computing & technology > Aerospace & aeronautics engineering
Target public : Professionals of domain
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion, à finalité spécialisée en management général (Horaire décalé)
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[fr] The aim of this study is to focus on both external and internal analysis of the engine MRO market related to Safran Aero Boosters company (SAB). The external analysis highlights threats and opportunities offered by the MRO market. Among them, a critical size of the company is mandatory to succeed because of high levels of technologies and fixed costs. However, the MRO market growth is currently huge and will continue to rise with big advantages for OEM manufacturers. Engine MRO market is then full of opportunities and possibilities but requires strong strategies to overcome barriers to entry.
The internal analysis highlights SAB forces and weaknesses and manages them to elaborate to best successful market entry strategy.


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  • Godin, Frédéric ULiège Université de Liège > Master sc. gestion, à fin. (H.D.)

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  • Total number of downloads 2










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