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HEC-Ecole de gestion de l'Université de Liège
MASTER THESIS
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Identification of AI use-cases in the industry of telecommunications and medias

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Coco, Alessandro ULiège
Promotor(s) : Bughin, Jacques
Date of defense : 21-Jun-2019/25-Jun-2019 • Permalink : http://hdl.handle.net/2268.2/6458
Details
Title : Identification of AI use-cases in the industry of telecommunications and medias
Author : Coco, Alessandro ULiège
Date of defense  : 21-Jun-2019/25-Jun-2019
Advisor(s) : Bughin, Jacques 
Committee's member(s) : Ghilissen, Michael ULiège
Bughin, Jacques 
Donvil, Jos 
Language : English
Discipline(s) : Business & economic sciences > Marketing
Target public : Researchers
Professionals of domain
Student
General public
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion, à finalité spécialisée en Marketing
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[en] In this thesis, an analysis on AI is computed in order to understand, first, its potential effects on the economy and thus determine whether or not AI could be consider as the next GPT. Furthermore the aim of the analysis is also to know if AI could be an enabler for further innovation. The second objective of the thesis is to know what opportunities AI will bring to the Telecom and Media industry and thus to propose some AI-based solutions for the major problems faced within the sector in order to build use-cases. Finally, a case-study on the company Voo is realized to test if these solutions and use-cases are relevant for the firm.


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Author

  • Coco, Alessandro ULiège Université de Liège > Master sc. gest., à fin.

Promotor(s)

Committee's member(s)

  • Ghilissen, Michael ULiège Université de Liège - ULiège > HEC Liège : UER > UER Management
    ORBi View his publications on ORBi
  • Bughin, Jacques
  • Donvil, Jos
  • Total number of views 46
  • Total number of downloads 0










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