Master Thesis Online
The attitude of consumers towards "Try before you buy" technology and how it impacts their purchasing behavior concerning make-up
Komarova, Olga 
Promotor(s) :
Standaert, Willem
Date of defense : 24-Jun-2020/26-Jun-2020 • Permalink : http://hdl.handle.net/2268.2/8767
Details
| Title : | The attitude of consumers towards "Try before you buy" technology and how it impacts their purchasing behavior concerning make-up |
| Author : | Komarova, Olga
|
| Date of defense : | 24-Jun-2020/26-Jun-2020 |
| Advisor(s) : | Standaert, Willem
|
| Committee's member(s) : | Cadiat, Anne-Christine
Lanotte, Quentin |
| Language : | English |
| Keywords : | [en] Augmented reality, makeup, try before you buy, customer experience, digital technologies |
| Discipline(s) : | Business & economic sciences > Marketing |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sciences de gestion, à finalité spécialisée en international strategic marketing |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] This study explores the expectations and perceptions of customers regarding the « Try before you buy » technology. Moreover, this study also considers customers’ motivations and barriers concerning the adoption of this kind of technology and the impacts of it on their make-up purchasing behavior. In consideration is taken not only the online application, but also the application used in real life stores.
File(s)
Document(s)
Mémoire Olga Komarova.pdf
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Size: 4.1 MB
Format: Adobe PDF
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