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Faculté de Philosophie et Lettres
Faculté de Philosophie et Lettres
MASTER THESIS
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The role of the strategic brand policy in the success of Marvel's Infinity War and Endgame

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Henrard, Alexandra ULiège
Promotor(s) : Tomasovic, Dick ULiège ; Herbillon, Marie ULiège
Date of defense : 19-Jun-2020/27-Jun-2020 • Permalink : http://hdl.handle.net/2268.2/9390
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Title : The role of the strategic brand policy in the success of Marvel's Infinity War and Endgame
Translated title : [fr] Le rôle de la politique de marque stratégique dans le succès des films Marvel Infinity War et Endgame.
Author : Henrard, Alexandra ULiège
Date of defense  : 19-Jun-2020/27-Jun-2020
Advisor(s) : Tomasovic, Dick ULiège
Herbillon, Marie ULiège
Committee's member(s) : Culot, Edith ULiège
Language : English
Number of pages : 126
Keywords : [en] brand
[en] transmedia
[en] Marvel
[en] Endgame
[en] Infinity War
[en] policy
[en] paratext
Discipline(s) : Business & economic sciences > Marketing
Arts & humanities > Multidisciplinary, general & others
Target public : Professionals of domain
Student
General public
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en communication multilingue, à finalité spécialisée en communication économique et sociale
Faculty: Master thesis of the Faculté de Philosophie et Lettres

Abstract

[en] This thesis concerns the strategic brand policy of Marvel around its two famous movies Infinity War and Endgame. Communication and marketing's policies have been analysed, in particular based on the notions of paratext and transmedia. You will discover how Marvel has built its Universe, not only through its movies, but also on various media platforms and thanks to fans and derivative products.


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Access Mémoire VERSION FINALE ALEX .pdf
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Access Erratum_Mémoire VERSION FINALE ALEX .pdf
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Author

  • Henrard, Alexandra ULiège Université de Liège > Master commu. multi., à fin.

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  • Total number of views 478
  • Total number of downloads 1208










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