The role of the strategic brand policy in the success of Marvel's Infinity War and Endgame
Henrard, Alexandra
Promotor(s) : Tomasovic, Dick ; Herbillon, Marie
Date of defense : 19-Jun-2020/27-Jun-2020 • Permalink : http://hdl.handle.net/2268.2/9390
Details
Title : | The role of the strategic brand policy in the success of Marvel's Infinity War and Endgame |
Translated title : | [fr] Le rôle de la politique de marque stratégique dans le succès des films Marvel Infinity War et Endgame. |
Author : | Henrard, Alexandra |
Date of defense : | 19-Jun-2020/27-Jun-2020 |
Advisor(s) : | Tomasovic, Dick
Herbillon, Marie |
Committee's member(s) : | Culot, Edith |
Language : | English |
Number of pages : | 126 |
Keywords : | [en] brand [en] transmedia [en] Marvel [en] Endgame [en] Infinity War [en] policy [en] paratext |
Discipline(s) : | Business & economic sciences > Marketing Arts & humanities > Multidisciplinary, general & others |
Target public : | Professionals of domain Student General public |
Institution(s) : | Université de Liège, Liège, Belgique |
Degree: | Master en communication multilingue, à finalité spécialisée en communication économique et sociale |
Faculty: | Master thesis of the Faculté de Philosophie et Lettres |
Abstract
[en] This thesis concerns the strategic brand policy of Marvel around its two famous movies Infinity War and Endgame. Communication and marketing's policies have been analysed, in particular based on the notions of paratext and transmedia. You will discover how Marvel has built its Universe, not only through its movies, but also on various media platforms and thanks to fans and derivative products.
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