Master Thesis Online
Do Multinationals Adapt their Communication in regard to Culture: Comparative Analysis of the Commercial Websites of Coca-Cola and L'Oréal
Decourty, Aurore 
Promotor(s) :
Herbillon, Marie
Date of defense : 19-Jun-2020/27-Jun-2020 • Permalink : http://hdl.handle.net/2268.2/9394
s140276Decourty2020.pdfDetails
| Title : | Do Multinationals Adapt their Communication in regard to Culture: Comparative Analysis of the Commercial Websites of Coca-Cola and L'Oréal |
| Author : | Decourty, Aurore
|
| Date of defense : | 19-Jun-2020/27-Jun-2020 |
| Advisor(s) : | Herbillon, Marie
|
| Committee's member(s) : | Pagnoulle, Christine
Brems, Lieselotte
|
| Language : | English |
| Number of pages : | 116 |
| Keywords : | [en] Communication [en] Adaptation [en] Advertising [en] Multinationals [en] Commercial [en] Advertisement [en] Websites |
| Discipline(s) : | Arts & humanities > Languages & linguistics Social & behavioral sciences, psychology > Communication & mass media Business & economic sciences > Marketing |
| Target public : | Researchers Professionals of domain Student General public Other |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en communication multilingue, à finalité spécialisée en communication économique et sociale |
| Faculty: | Master thesis of the Faculté de Philosophie et Lettres |
Abstract
[en] This dissertation intends to analyse whether international companies adapt their communication depending on the national culture of the target audience or if they use a standardised approach. This analysis will rely on the homepages of two international brands: Coca-Cola and L’Oréal. We will analyse the websites of five countries in which those companies are based.
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