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Faculté de Philosophie et Lettres
Faculté de Philosophie et Lettres
MASTER THESIS
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Do Multinationals Adapt their Communication in regard to Culture: Comparative Analysis of the Commercial Websites of Coca-Cola and L'Oréal

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Decourty, Aurore ULiège
Promotor(s) : Herbillon, Marie ULiège
Date of defense : 19-Jun-2020/27-Jun-2020 • Permalink : http://hdl.handle.net/2268.2/9394
Details
Title : Do Multinationals Adapt their Communication in regard to Culture: Comparative Analysis of the Commercial Websites of Coca-Cola and L'Oréal
Author : Decourty, Aurore ULiège
Date of defense  : 19-Jun-2020/27-Jun-2020
Advisor(s) : Herbillon, Marie ULiège
Committee's member(s) : Pagnoulle, Christine ULiège
Brems, Lieselotte ULiège
Language : English
Number of pages : 116
Keywords : [en] Communication
[en] Adaptation
[en] Advertising
[en] Multinationals
[en] Commercial
[en] Advertisement
[en] Websites
Discipline(s) : Arts & humanities > Languages & linguistics
Social & behavioral sciences, psychology > Communication & mass media
Business & economic sciences > Marketing
Target public : Researchers
Professionals of domain
Student
General public
Other
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en communication multilingue, à finalité spécialisée en communication économique et sociale
Faculty: Master thesis of the Faculté de Philosophie et Lettres

Abstract

[en] This dissertation intends to analyse whether international companies adapt their communication depending on the national culture of the target audience or if they use a standardised approach. This analysis will rely on the homepages of two international brands: Coca-Cola and L’Oréal. We will analyse the websites of five countries in which those companies are based.


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Author

  • Decourty, Aurore ULiège Université de Liège > Master commu. multi., à fin.

Promotor(s)

Committee's member(s)

  • Pagnoulle, Christine ULiège Université de Liège - ULiège > Département de langues modernes : ling., litt. et trad. > Département de langues modernes : ling., litt. et trad.
    ORBi View his publications on ORBi
  • Brems, Lieselotte ULiège Université de Liège - ULiège > Département de langues modernes : ling., litt. et trad. > Langue anglaise & Linguist.synchro.& diachro.de l'anglais
    ORBi View his publications on ORBi
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  • Total number of downloads 10










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