Comment les entreprises peuvent-elles utiliser les réseaux sociaux pour développer leurs marques ? Le cas de cosmétiques de luxe

Abstract

The increasing use of Social Medias has transformed the way we communicate and buy in all sectors of our world. Although they were afraid of going online, luxury cosmetics now follow the digital trend and are seen everywhere on the web. The new leverage used thanks to social platforms offer plenty of possibilities in terms of Marketing strategies within this sector, but also give more power to end-consumers. This study will show how Social Medias affect high-end cosmetic brands and help to their development, the bringing in this way more clarity regarding Digital and Beauty.