Feedback

HEC-Ecole de gestion de l'Université de Liège
HEC-Ecole de gestion de l'Université de Liège
MASTER THESIS
VIEW 23 | DOWNLOAD 0

Customer intention and satisfaction to participate in the sharing economy : empirical study of AIRBNB in China

Download
Zou, Jiahui ULiège
Promotor(s) : Standaert, Willem ULiège
Date of defense : 2-Sep-2020/8-Sep-2020 • Permalink : http://hdl.handle.net/2268.2/10556
Details
Title : Customer intention and satisfaction to participate in the sharing economy : empirical study of AIRBNB in China
Author : Zou, Jiahui ULiège
Date of defense  : 2-Sep-2020/8-Sep-2020
Advisor(s) : Standaert, Willem ULiège
Committee's member(s) : Pichault, François ULiège
Delcourt, Cécile ULiège
Language : English
Discipline(s) : Business & economic sciences > Marketing
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[en] The sharing economy is an increasingly prominent feature in daily life globally. As
a category of the sharing economy, peer-to-peer accommodation develops rapidly in
China. The purpose of this research is to investigate the factors that affect customer
intention through an empirical study of Airbnb in China. Qualitative research was
adopted in this paper by conducting 15 in-depth interviews. With differing
importance levels, the results show that the seven main factors influencing customer
intention from accommodation providers side are economic benefit, social appeal,
trust in guests, Word-of-mouth, brand recognition, website design and quality of
service, five factors of these factors are new discoveries. The nine main factors
influencing guests’ purchasing intention are economic benefit, social appeal, trust in
host and platform, location, website design, characteristic of accommodation,
accommodation description, decoration of accommodation and quality of service,
with 4 new factors found. The empirical evidence from this research suggests
academic and managerial implications for P2P accommodation industry in China.


File(s)

Document(s)

File
Access 2020ZOUS181744.pdf
Description:
Size: 549.1 kB
Format: Adobe PDF

Author

  • Zou, Jiahui ULiège Université de Liège > Master sc. gest.

Promotor(s)

Committee's member(s)

  • Total number of views 23
  • Total number of downloads 0










All documents available on MatheO are protected by copyright and subject to the usual rules for fair use.
The University of Liège does not guarantee the scientific quality of these students' works or the accuracy of all the information they contain.