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HEC-Ecole de gestion de l'Université de Liège
HEC-Ecole de gestion de l'Université de Liège
MASTER THESIS
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Study of the needs of individual investors regarding the visualization of their financial assets.

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Schöpges, Charlotte ULiège
Promotor(s) : Paeschen, Julien ULiège
Date of defense : 15-Jun-2021/24-Jun-2021 • Permalink : http://hdl.handle.net/2268.2/11315
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Title : Study of the needs of individual investors regarding the visualization of their financial assets.
Translated title : [fr] Étude des besoins d'investisseurs privés concernant la visualisation de leurs actifs financiers
Author : Schöpges, Charlotte ULiège
Date of defense  : 15-Jun-2021/24-Jun-2021
Advisor(s) : Paeschen, Julien ULiège
Committee's member(s) : Thonus, Célina ULiège
Ghidini, Manuel 
Language : English
Number of pages : 94
Keywords : [fr] portefeuille
[fr] investisseur particulier
Discipline(s) : Business & economic sciences > Multidisciplinary, general & others
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion, à finalité spécialisée en management général (Horaire décalé)
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[fr] This master thesis focuses on the business model definition of an entrepreneurial idea.
First, a literature review was performed which presents the main concepts of the entrepreneurial
sector which were applied during this master thesis. Next to this, a small
introduction in asset management has been presented.
The practical part of this thesis starts with an exploratory market study as well as well as
a benchmark analysis. Then, the business idea was tested by applying the lean startup
model with a client during some months. Finally, the business model canva was developed
by considering all the input gathered.
Finally, the product development was further detailed by presenting the general strategy
of the product and the sales and marketing strategy.


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  • Schöpges, Charlotte ULiège Université de Liège > Master sc. gestion, à fin. (H.D.)

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