Master Thesis Online
Study of the needs of individual investors regarding the visualization of their financial assets.
Schöpges, Charlotte 
Promoteur(s) :
Paeschen, Julien
Date de soutenance : 15-jui-2021/24-jui-2021 • URL permanente : http://hdl.handle.net/2268.2/11315
Détails
| Titre : | Study of the needs of individual investors regarding the visualization of their financial assets. |
| Titre traduit : | [fr] Étude des besoins d'investisseurs privés concernant la visualisation de leurs actifs financiers |
| Auteur : | Schöpges, Charlotte
|
| Date de soutenance : | 15-jui-2021/24-jui-2021 |
| Promoteur(s) : | Paeschen, Julien
|
| Membre(s) du jury : | Thonus, Célina
Ghidini, Manuel |
| Langue : | Anglais |
| Nombre de pages : | 94 |
| Mots-clés : | [fr] portefeuille [fr] investisseur particulier |
| Discipline(s) : | Sciences économiques & de gestion > Multidisciplinaire, généralités & autres |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Diplôme : | Master en sciences de gestion, à finalité spécialisée en management général (Horaire décalé) |
| Faculté : | Mémoires de la HEC-Ecole de gestion de l'Université de Liège |
Résumé
[fr] This master thesis focuses on the business model definition of an entrepreneurial idea.
First, a literature review was performed which presents the main concepts of the entrepreneurial
sector which were applied during this master thesis. Next to this, a small
introduction in asset management has been presented.
The practical part of this thesis starts with an exploratory market study as well as well as
a benchmark analysis. Then, the business idea was tested by applying the lean startup
model with a client during some months. Finally, the business model canva was developed
by considering all the input gathered.
Finally, the product development was further detailed by presenting the general strategy
of the product and the sales and marketing strategy.
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TFE_HEC_15052021.pdf
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