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Advertising arguments in the automotive industry and impact on customer perceived value.

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Polidor, Renaud ULiège
Promotor(s) : Delcourt, Cécile ULiège
Date of defense : 23-Jun-2021/25-Jun-2021 • Permalink : http://hdl.handle.net/2268.2/11335
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Title : Advertising arguments in the automotive industry and impact on customer perceived value.
Translated title : [fr] Arguments publicitaires dans l'industrie automobile et impact sur la valeur perçue par le client.
Author : Polidor, Renaud ULiège
Date of defense  : 23-Jun-2021/25-Jun-2021
Advisor(s) : Delcourt, Cécile ULiège
Committee's member(s) : Cadiat, Anne-Christine ULiège
Casse, Philippe 
Language : English
Number of pages : 123
Keywords : [en] Advertising arguments – Automotive industry – Customer perceived value
Discipline(s) : Business & economic sciences > Marketing
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion, à finalité spécialisée en international strategic marketing
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[en] The objective of this research is to understand the impacts of advertising arguments on the customer perceived value, and which combination of arguments should be used by car manufactures in advertisements.
What are the impacts of the promotional arguments in the automotive industry on the customer perceived value ?
Which combination of arguments should be used by car manufacturers when promoting ?


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  • Polidor, Renaud ULiège Université de Liège > Master sc. gest., à fin.

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