Master Thesis Online
Motivations and barriers of jewelry brands to use influencers in their marketing strategies.
Muhangi Lungungu, Prisca 
Promotor(s) :
Cadiat, Anne-Christine
Date of defense : 22-Jun-2022/29-Jun-2022 • Permalink : http://hdl.handle.net/2268.2/14247
Details
| Title : | Motivations and barriers of jewelry brands to use influencers in their marketing strategies. |
| Translated title : | [fr] Motivations et barrières des marques de bijoux à utiliser des influenceurs dans leurs stratégies marketing |
| Author : | Muhangi Lungungu, Prisca
|
| Date of defense : | 22-Jun-2022/29-Jun-2022 |
| Advisor(s) : | Cadiat, Anne-Christine
|
| Committee's member(s) : | Hubin, Madeleine-Marie
|
| Language : | English |
| Number of pages : | 108 |
| Keywords : | [fr] influenceurs [fr] marketing [fr] bijoux [en] jewelry |
| Discipline(s) : | Business & economic sciences > Marketing |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sciences de gestion, à finalité spécialisée en international strategic marketing |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[fr] Ce mémoire a pour but de savoir ce qui motivent et démotivent les marques de bijoux à intégrer des influenceurs dans leurs stratégies marketing.
File(s)
Document(s)
MOTIVATIONS AND BARRIERS OF JEWELRY BRANDS TO USE INFLUENCERS IN THEIR MARKETING STRATEGIES.pdf
Description: -
Size: 1.73 MB
Format: Adobe PDF
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