Master Thesis Online
Inbound marketing and its relation with sales in a B2B context
Soukrat, Khaoula 
Promotor(s) : Rondeux, Benoit
Date of defense : 22-Jun-2022/29-Jun-2022 • Permalink : http://hdl.handle.net/2268.2/14477
Details
| Title : | Inbound marketing and its relation with sales in a B2B context |
| Translated title : | [fr] L'inbound marketing et sa relation avec les ventes dans un contexte B2B |
| Author : | Soukrat, Khaoula
|
| Date of defense : | 22-Jun-2022/29-Jun-2022 |
| Advisor(s) : | Rondeux, Benoit |
| Committee's member(s) : | Delcourt, Cécile
Cornelis, Pierre-Yves
|
| Language : | English |
| Number of pages : | 133 |
| Discipline(s) : | Business & economic sciences > Marketing |
| Target public : | Researchers Professionals of domain Student |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sciences de gestion, à finalité spécialisée en international strategic marketing |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[fr] The objective of this research thesis is to know B2B inbound marketing methods used in SMEs and understand the impact of B2B inbound marketing on sales. The exploratory research was conducted for a deep investigation of inbound marketing. Therefore, in-depth interviews were designed with five field experts to gather valuable insights regarding the phenomenon in focus, which in conjunction with the literature review, allowed for an in-depth analysis.
File(s)
Document(s)
Final master thesis SOUKRAT Khaoula.pdf
Description:
Size: 1.3 MB
Format: Adobe PDF
Cite this master thesis
All documents available on MatheO are protected by copyright and subject to the usual rules for fair use.
The University of Liège does not guarantee the scientific quality of these students' works or the accuracy of all the information they contain.
The University of Liège does not guarantee the scientific quality of these students' works or the accuracy of all the information they contain.