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HEC-Ecole de gestion de l'Université de Liège
HEC-Ecole de gestion de l'Université de Liège
MASTER THESIS
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Acceptance of a new concept of "healthy fast food" in Liège through a marketing research approach

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Pino Vidal, Marta ULiège
Promotor(s) : Tondeur, Jean ULiège
Date of defense : 6-Sep-2016/12-Sep-2016 • Permalink : http://hdl.handle.net/2268.2/1833
Details
Title : Acceptance of a new concept of "healthy fast food" in Liège through a marketing research approach
Translated title : [es] Aceptación del nuevo concepto "Healthy Fast Food" en Liège a través de estudio de mercado
Author : Pino Vidal, Marta ULiège
Date of defense  : 6-Sep-2016/12-Sep-2016
Advisor(s) : Tondeur, Jean ULiège
Committee's member(s) : Lara Quintanilla, Marta ULiège
Ghilissen, Michael ULiège
Language : English
Keywords : [en] marketingresearch
[en] sme
[en] internationalization
[en] franchise
[en] masterfranchise
[en] survey
[en] franchising
Discipline(s) : Business & economic sciences > Marketing
Target public : Researchers
Professionals of domain
Student
General public
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[en] In this qualitative study through survey we want to be known if Liégeoises (inhabitants of Liège) would accept the concept of Healthy Fast Food introduced through the Spanish company called Nostrum. The study of the acceptance is carried out across a marketing research approach where qualitative techniques (interviews) and quantitative (observation and survey) are being used. Once realized and analyzed the results we can say that Liège would accept the concept and therefore, one it is convenient to detail how Nostrum have to enter on the Belgian market, how Nostrum Belgique have to be and to which segments it would be destined.


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  • Pino Vidal, Marta ULiège Université de Liège > Master sc. gest.

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  • Total number of views 96
  • Total number of downloads 298










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