Master Thesis Online
Understanding Privacy Concerns and Behavioral Intentions on Social Media: Exploring the Role of Marketing Comfort and the Potential of Blockchain Solutions
Najib, Elias 
Promotor(s) :
Standaert, Willem
Date of defense : 4-Sep-2023/8-Sep-2023 • Permalink : http://hdl.handle.net/2268.2/18678
Elias NAJIB - Master thesis.pdfDetails
| Title : | Understanding Privacy Concerns and Behavioral Intentions on Social Media: Exploring the Role of Marketing Comfort and the Potential of Blockchain Solutions |
| Author : | Najib, Elias
|
| Date of defense : | 4-Sep-2023/8-Sep-2023 |
| Advisor(s) : | Standaert, Willem
|
| Committee's member(s) : | Neysen, Nicolas
|
| Language : | English |
| Discipline(s) : | Business & economic sciences > Marketing |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sciences de gestion, à finalité spécialisée en international strategic marketing |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[fr] In the era of digital connectivity, the widespread use of social media platforms has raised critical concerns about users' information privacy and the implications for their behavioral intentions. This research aims to unravel the intricate relationship between concerns for social media information privacy, users' behavioral intentions, and the mediating role of marketing comfort. Through a quantitative causal study involving an online survey, the study dives into these dynamics while exploring the potential of blockchain technology to address privacy issues.
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The University of Liège does not guarantee the scientific quality of these students' works or the accuracy of all the information they contain.