Feedback

HEC-Ecole de gestion de l'Université de Liège
HEC-Ecole de gestion de l'Université de Liège
MASTER THESIS
VIEW 30 | DOWNLOAD 9

Iconic brands: how to stay relevant for multiple generations?

Download
Abid, Maha ULiège
Promotor(s) : Standaert, Willem ULiège
Date of defense : 17-Jan-2024/26-Jan-2024 • Permalink : http://hdl.handle.net/2268.2/19556
Details
Title : Iconic brands: how to stay relevant for multiple generations?
Author : Abid, Maha ULiège
Date of defense  : 17-Jan-2024/26-Jan-2024
Advisor(s) : Standaert, Willem ULiège
Committee's member(s) : Gruslin, Claire ULiège
Language : English
Discipline(s) : Business & economic sciences > Marketing
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion, à finalité spécialisée en international strategic marketing
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[en] This thesis is about studying and analyzing the iconicity of a brand to find out how it can stay relevant and successful over the years and manage to satisfy many generations, which is explained by the brand "Disney".


File(s)

Document(s)

File
Access Maha ABID-Research thesis.pdf
Description:
Size: 1.51 MB
Format: Adobe PDF

Author

  • Abid, Maha ULiège Université de Liège > Master sc. gest., fin. spéc. int. strat. mark.

Promotor(s)

Committee's member(s)

  • Total number of views 30
  • Total number of downloads 9










All documents available on MatheO are protected by copyright and subject to the usual rules for fair use.
The University of Liège does not guarantee the scientific quality of these students' works or the accuracy of all the information they contain.