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HEC-Ecole de gestion de l'Université de Liège
HEC-Ecole de gestion de l'Université de Liège
MASTER THESIS
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Iconic brands: how to stay relevant for multiple generations?

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Abid, Maha ULiège
Promotor(s) : Standaert, Willem ULiège
Date of defense : 17-Jan-2024/26-Jan-2024 • Permalink : http://hdl.handle.net/2268.2/19556
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Title : Iconic brands: how to stay relevant for multiple generations?
Author : Abid, Maha ULiège
Date of defense  : 17-Jan-2024/26-Jan-2024
Advisor(s) : Standaert, Willem ULiège
Committee's member(s) : Gruslin, Claire ULiège
Language : English
Discipline(s) : Business & economic sciences > Marketing
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion, à finalité spécialisée en international strategic marketing
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[en] This thesis is about studying and analyzing the iconicity of a brand to find out how it can stay relevant and successful over the years and manage to satisfy many generations, which is explained by the brand "Disney".


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  • Abid, Maha ULiège Université de Liège > Master sc. gest., fin. spéc. int. strat. mark.

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