HEC-Ecole de gestion de l'Université de Liège
HEC-Ecole de gestion de l'Université de Liège

The darkside of social media in health apps: a focus on wellbeing

Spasky, Lucas ULiège
Promotor(s) : Baiwir, Lisa ULiège
Date of defense : 17-Jan-2024/26-Jan-2024 • Permalink :
Title : The darkside of social media in health apps: a focus on wellbeing
Translated title : [fr] Le côté sombre des réseaux sociaux dans les applications de santé: un focus sur le bien être
Author : Spasky, Lucas ULiège
Date of defense  : 17-Jan-2024/26-Jan-2024
Advisor(s) : Baiwir, Lisa ULiège
Committee's member(s) : Dessart, Laurence ULiège
Language : English
Number of pages : 85
Keywords : [en] Social networks
[en] Strava
[en] Fitness apps
[en] wellbeing
[en] emotional wellbeing
[en] affordances
[en] features
Discipline(s) : Business & economic sciences > Marketing
Target public : General public
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion, à finalité spécialisée en international strategic marketing
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège


[en] For many years, social media and social network sites have been part of people’s everyday lives. A lot of concerns were raised about the actual benefits and negative impacts social network sites could have on its users, many studies and research have been made on the subject. For health apps having an SNS, we cannot claim that many research have been done. Indeed, applying the conventional SNS research issues to the health apps industry has been a scarce studied subject.

Therefore, by adopting a quantitative method, this thesis aims to determine whether conventional SNS’s affordances would have a similar effect on users of a fitness app called Strava, which comprises a social network. With the present study, we try to address existing gaps in the literature, and we try to open the door to a more extensive study of affordances in the context of social network sites.

The main research question for this research was: “How can traditional SN features applied to Strava be detrimental to the user’s emotional wellbeing?”. Findings suggested that features of Strava did not diminish the emotional wellbeing level of users in any way. For most of the feature, we can even claim, with confidence, that those features are in fact increasing the level of emotional wellbeing among users.



Access s170599Spasky2024.pdf
Size: 3.39 MB
Format: Adobe PDF
Access Erratum_s170599Spasky2024.pdf
Description: -
Size: 3.4 MB
Format: Adobe PDF


  • Spasky, Lucas ULiège Université de Liège > Master sc. gest., fin. spéc. int. strat. mark.


Committee's member(s)

  • Dessart, Laurence ULiège Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing et intelligence stratégique
    ORBi View his publications on ORBi
  • Total number of views 26
  • Total number of downloads 3

All documents available on MatheO are protected by copyright and subject to the usual rules for fair use.
The University of Liège does not guarantee the scientific quality of these students' works or the accuracy of all the information they contain.