Master Thesis Online
Factors Influencing Consumers' Purchasing Decisions Regarding Natural Cosmetics Products. The Impact of Influencers on the Consumers' Purchasing Decisions towards Natural Cosmetics Products
Philippe, Malorie 
Promotor(s) :
Mazurova, Elena
Date of defense : 18-Jun-2024/25-Jun-2024 • Permalink : http://hdl.handle.net/2268.2/19819
Details
| Title : | Factors Influencing Consumers' Purchasing Decisions Regarding Natural Cosmetics Products. The Impact of Influencers on the Consumers' Purchasing Decisions towards Natural Cosmetics Products |
| Author : | Philippe, Malorie
|
| Date of defense : | 18-Jun-2024/25-Jun-2024 |
| Advisor(s) : | Mazurova, Elena
|
| Committee's member(s) : | Ismail, Sophie |
| Language : | English |
| Number of pages : | 65 pages (hors annexes) |
| Keywords : | [en] Natural cosmetics products [en] Influence marketing [en] Cosmetic industry [en] Consumers' purchasing decisions [en] Influencers |
| Discipline(s) : | Business & economic sciences > Marketing |
| Target public : | Professionals of domain Student General public |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sciences de gestion, à finalité spécialisée en international strategic marketing |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[fr] This study aims to explore the motivations and barriers that influence consumers' purchasing decisions regarding natural cosmetics products, and to assess the influence of influencers on their purchasing decisions. Throughout this investigation, we will examine the factors driving consumers to choose natural cosmetics, and we will also investigate how digital influencers influence consumer perceptions and shape their purchasing choices of natural cosmetics products via social media and other online platforms.
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The University of Liège does not guarantee the scientific quality of these students' works or the accuracy of all the information they contain.