The Impact of AI on Business Student Confidence: the Case of ChatGPT in Education
Ntantame Njouokep, Lyne Marina
Promotor(s) : Steils, Nadia
Date of defense : 2-Sep-2024/7-Sep-2024 • Permalink : http://hdl.handle.net/2268.2/21422
Details
Title : | The Impact of AI on Business Student Confidence: the Case of ChatGPT in Education |
Translated title : | [fr] L'IMPACT DE L'IA SUR LA CONFIANCE DES ÉTUDIANTS EN COMMERCE : LE CAS DE CHATGPT DANS L'ÉDUCATION |
Author : | Ntantame Njouokep, Lyne Marina |
Date of defense : | 2-Sep-2024/7-Sep-2024 |
Advisor(s) : | Steils, Nadia |
Committee's member(s) : | El Midaoui, Youssra |
Language : | English |
Number of pages : | 68 |
Keywords : | [en] AI, ChatGPT, business students, confidence, skill development, quantitative approach, education, JASP software, managerial implications, theoretical implications |
Discipline(s) : | Business & economic sciences > Marketing |
Target public : | Researchers Professionals of domain Student General public |
Institution(s) : | Université de Liège, Liège, Belgique |
Degree: | Master en sciences de gestion, à finalité spécialisée en international strategic marketing |
Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] This research studies the impact of AI tools, specifically ChatGPT, on the confidence and skill development of business students at HEC. The study is motivated by the increasing integration of AI in business processes and the necessity for future managers to effectively leverage these technologies. A quantitative approach was employed with 101 respondents to provide a comprehensive understanding of the research problem. Data were analyzed using JASP software, focusing on the relationship between ChatGPT usage and students' confidence in their future careers.
Key findings indicate a significant association between frequent ChatGPT use and increase some key skills needed for future business students to embrace the professional world such as communication, adaptability, and critical thinking skills. This study also highlights specific drivers and outcomes of ChatGPT usage, contributing valuable insights to both educational practices and AI integration in business education. The managerial implications highlights the need for tailored training programs to bridge the gap between academic learning and practical application. Theoretical implications underline the importance of understanding AI's role in shaping future business leaders' competencies. This research identifies limitations and suggests directions for future studies, emphasizing the need to address the challenges encountered in using key AI tools like ChatGPT.
This thesis adds to the existing literature by giving empirical evidence on the impact of AI tools like ChatGPT on business student confidence and preparedness, offering practical and theoretical contributions to educators, managers, and researchers in the field of business education and AI integration.
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