Master Thesis Online
Le streaming dans les arts de la scène: le cas de la plateforme Prospero
Heyne, Julien 
Promotor(s) :
Neysen, Nicolas
Date of defense : 2-Sep-2024/7-Sep-2024 • Permalink : http://hdl.handle.net/2268.2/21538
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| Title : | Le streaming dans les arts de la scène: le cas de la plateforme Prospero |
| Translated title : | [en] STREAMING IN THE PERFORMING ARTS: THE CASE OF THE PLATFORM PROSPERO |
| Author : | Heyne, Julien
|
| Date of defense : | 2-Sep-2024/7-Sep-2024 |
| Advisor(s) : | Neysen, Nicolas
|
| Committee's member(s) : | Homburg, David
Thonon, Jonathan |
| Language : | French |
| Number of pages : | 96 |
| Keywords : | [fr] Streaming [fr] arts de la scène [fr] développement de l'audience [fr] culture [fr] arts [fr] captation [fr] digitalisation [fr] performing arts [fr] audience [fr] business model |
| Discipline(s) : | Business & economic sciences > Marketing |
| Target public : | Researchers Professionals of domain Student General public Other |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sciences de gestion, à finalité spécialisée en international strategic marketing |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[fr] The performing arts market has been losing ground to other creative industries and was hit hard by COVID-19, which accelerated the need for digitalization. In 2019, the Théâtre de Liège launched the "Prospero – Extended Theatre" platform. This study will explore the project's strengths, including audience expansion, partnerships, revenue, and its role alongside traditional theater. It will also address challenges such as audience demand, costs, and expertise. As streaming becomes increasingly important in the performing arts, this study aims to highlight its benefits for audiences, institutions, and cultural growth.
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