Master Thesis Online
What emotional and psychological factors lead consumers to form parasocial relationships with influencers, and what are the negative implications?
Bolland, Camille 
Promotor(s) :
Steils, Nadia
Date of defense : 20-Jun-2025/24-Jun-2025 • Permalink : http://hdl.handle.net/2268.2/22861
Research thesis - CAMILLE BOLLAND.pdfDetails
| Title : | What emotional and psychological factors lead consumers to form parasocial relationships with influencers, and what are the negative implications? |
| Translated title : | [fr] Quels facteurs émotionnels et psychologiques poussent les consommateurs à établir des relations parasociales avec les influenceurs, et quelles en sont les implications négatives ? |
| Author : | Bolland, Camille
|
| Date of defense : | 20-Jun-2025/24-Jun-2025 |
| Advisor(s) : | Steils, Nadia
|
| Committee's member(s) : | Kandil, Omnia
|
| Language : | English |
| Number of pages : | 89 |
| Keywords : | [en] Influencer Marketing [en] Parasocial Relationships [en] Social Media |
| Discipline(s) : | Business & economic sciences > Marketing |
| Target public : | Researchers Professionals of domain Student General public |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sciences de gestion, à finalité spécialisée en international strategic marketing |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] This thesis investigates the emotional and psychological factors that lead consumers to form parasocial relationships (PSRs) with social media influencers, as well as the potential negative implications of these relationships. A qualitative approach based on in-depth interviews and complementary questionnaires was used to explore these dynamics.
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