Master Thesis Online
The customer experience on mobile E-Shops : what are the best practices in order to increase M-Commerce adoption? The Heineken's case
Paulus, Guillaume 
Promotor(s) :
Tondeur, Jean
Date of defense : 21-Jun-2017 • Permalink : http://hdl.handle.net/2268.2/2756
Details
| Title : | The customer experience on mobile E-Shops : what are the best practices in order to increase M-Commerce adoption? The Heineken's case |
| Author : | Paulus, Guillaume
|
| Date of defense : | 21-Jun-2017 |
| Advisor(s) : | Tondeur, Jean
|
| Committee's member(s) : | Mawhin, Marie
Ates, Zelal
Lepiece, Jeremy |
| Language : | English |
| Number of pages : | 110 |
| Keywords : | [en] E-commerce [en] Mobile [en] M-commerce [en] Best practices |
| Discipline(s) : | Business & economic sciences > Marketing |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sciences de gestion, à finalité spécialisée en Marketing |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[fr] Etude du marché de l'm-commerce, recherche des best practices pour améliorer la facilité d'utilisation d'un site mobile
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