Master Thesis Online
Le marketing urbain comme stratégie de redressement après une période de violence : le cas de la ville colombienne de Medellin.
Schmitz, Valérie 
Promotor(s) :
Cadiat, Anne-Christine
Date of defense : 4-Sep-2017/12-Sep-2017 • Permalink : http://hdl.handle.net/2268.2/3188
TFE_Marketing_Schmitz_texte.pdfDetails
| Title : | Le marketing urbain comme stratégie de redressement après une période de violence : le cas de la ville colombienne de Medellin. |
| Author : | Schmitz, Valérie
|
| Date of defense : | 4-Sep-2017/12-Sep-2017 |
| Advisor(s) : | Cadiat, Anne-Christine
|
| Committee's member(s) : | Hosay, Nathalie
Grutman, Nicole
|
| Language : | French |
| Number of pages : | 71 |
| Keywords : | [fr] marketing [fr] marketing urbain [fr] Colombie [fr] conflit |
| Discipline(s) : | Business & economic sciences > Marketing |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sciences de gestion, à finalité spécialisée en management général (Horaire décalé) |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] In a case study approach, this work about the development of colombian town of Medellín intend to illustrate the globality of the urban marketing strategy. It points out the particular difficulty that cities with a violent history face. This study enlightens the challenges, the way and the means that Medellín implements to turn out from the most violent city of the world and capital of drug trafficking to an innovative city and a new tourism destination.
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