Master Thesis Online
Understanding retail employee perceived threat and disadvantages of free-rider customers in a multichannel environement
Claes, Andrea 
Promotor(s) :
Delcourt, Cécile
Date of defense : 19-Jun-2018/21-Jun-2018 • Permalink : http://hdl.handle.net/2268.2/4745
Details
| Title : | Understanding retail employee perceived threat and disadvantages of free-rider customers in a multichannel environement |
| Author : | Claes, Andrea
|
| Date of defense : | 19-Jun-2018/21-Jun-2018 |
| Advisor(s) : | Delcourt, Cécile
|
| Committee's member(s) : | Gruslin, Claire
Tondeur, Jean
|
| Language : | English |
| Keywords : | [fr] free-riding, employee perceptions, cross-channel free-riding, retailing |
| Discipline(s) : | Business & economic sciences > Marketing |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sciences de gestion, à finalité spécialisée en Marketing |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[fr] This research thesis aimed to better understand the employees perceptions of dealing with free-rider consumers in a multichannel environment. Indeed, we studied the retail employee perceived threat and disadvantages of free-riding. In order to achieve this, we conducted a qualitative research using semi-structured interviews. After analyzing the results, we identified different disadvantages perceived by retail employee regarding the free-riding behavior.
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CLAES Andrea_Research Thesis-VF_May 2018.pdf
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