L'importance d'une stratégie SEO, ses éléments clés et tendances en 2018

Abstract

The use of search engines has become an integral part of online experiences. Organic traffic is the primary source of visitors for a website and missing to catch this traffic could seriously harm an organization. Appearing in the first positions of the search engines’ result pages is therefore essential to reach new visitors and potential leads. SEO, standing for Search Engine Optimization, is all about optimizing your website and publishing interesting content in relation to internet users’ expectations in order to achieve a better visibility on many online queries. Thanks to this published content, companies have the opportunity to attract their prospects instead of pushing marketing which becomes less efficient. Not enough businesses have an SEO strategy but, as this work will demonstrate it with factual numbers, there is an advantage in having a SEO strategy. We will cover all the possibilities that we can set up for an increased visibility on the search engines. As internet evolves continuously and fast, it includes as well interesting features recently released. SEO bases its accuracy on an analysis of its prospects’ intentions thanks to tools of big data that we will also present.