Twitter comme stratégie d'influence: le cas Donald Trump
Douin, Lucas
Promotor(s) : Gruslin, Claire
Date of defense : 5-Sep-2018/11-Sep-2018 • Permalink : http://hdl.handle.net/2268.2/5886
Details
Title : | Twitter comme stratégie d'influence: le cas Donald Trump |
Translated title : | [en] Twitter as Influencing Strategy: The Donald Trump Case or "Can Twitter Help the President to reinforce his influence in the United States?" |
Author : | Douin, Lucas |
Date of defense : | 5-Sep-2018/11-Sep-2018 |
Advisor(s) : | Gruslin, Claire |
Committee's member(s) : | Ghilissen, Michael
Goemanne, Guy |
Language : | French |
Number of pages : | 66 |
Keywords : | [fr] Influence, Réseaux sociaux, Twitter, Intelligence Stratégique [fr] États-Unis Trump Obama |
Discipline(s) : | Business & economic sciences > Marketing |
Institution(s) : | Université de Liège, Liège, Belgique |
Degree: | Master en sciences de gestion, à finalité spécialisée en Marketing |
Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[fr] Since January 2017, Donald Trump holds the position of President of the United States of
America. His atypical profile and his way of communicating make him a non-standard
president. Social networks (especially Twitter) are his main communication medium. Every
day the President makes headlines by insulting an adversary or defending controversial
positions. For a specialist in strategic intelligence, Trump's case study of social media
influence is appropriate.
This work demonstrates in four analyzes the capacity to establish its influence thanks to
Twitter on the American population.
Donald Trump uses Twitter as a provocative weapon. He attacks his opponents and opponents
who make up a large part of his community. He defends shocking and controversial positions
to create buzz, unlike his predecessor Barack Obama who uses Twitter as a tool for gathering
and mobilizing. Behind values, he calls the population to show his opinion.
An explanation of this aggressive attitude comes from the positioning of President Trump.
Candidate of the anti-elites, he speaks mainly to a public that is not acquired, he provokes the
American establishment (the press, the powerful and academics). This one reacts, criticizes
Donald Trump and de facto, retransmits his positions to people ready to hear his message. The
President uses distrust of the elites to encourage adherence to his speech. His communication
introduces buzz as a vector of messages in politics.
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