Master Thesis Online
Comment fidéliser dans le secteur de l'hôtellerie de luxe?
Caldas, Yunus 
Promotor(s) :
Tondeur, Jean
Date of defense : 14-Jan-2019/25-Jan-2019 • Permalink : http://hdl.handle.net/2268.2/6264
EXECUTIVE SUMMARY.pdfDetails
| Title : | Comment fidéliser dans le secteur de l'hôtellerie de luxe? |
| Translated title : | [en] How to make customer loyal in the luxury hotel sector ? |
| Author : | Caldas, Yunus
|
| Date of defense : | 14-Jan-2019/25-Jan-2019 |
| Advisor(s) : | Tondeur, Jean
|
| Committee's member(s) : | Cadiat, Anne-Christine
François, Elodie |
| Language : | French |
| Number of pages : | 160 |
| Keywords : | [en] Loyalty [en] Marketing [en] Hotel [en] Satisfaction [en] Case study [en] Luxury [fr] Hôtellerie [fr] Programme de fidélité [fr] Luxe |
| Discipline(s) : | Business & economic sciences > Marketing |
| Target public : | Researchers Professionals of domain Student General public |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sciences de gestion |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[fr] Tout d'abord, l'objectif du mémoire est de savoir quelles sont les stratégies misent en place dans le but d'améliorer l'expérience du client afin de le fidéliser dans un hôtel de luxe. Ensuite, nous avons essayé de déceler les motivations et les freins qui se cachaient derrière ces stratégies. Enfin, nous avons émis des recommandations sur base de nos analyses.
[en] First of all, the purpose of the dissertation is to know what strategies are in place to improve experience in order to retain the customer in a luxury hotel. Then we tried to identify the motivations and obstacles behind these strategies. Finally, we made recommendations based on our analyzes.
File(s)
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MEMOIRE SECONDE SESSION - YUNUS EMRE CALDAS - CORRIGE.pdf
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Size: 3.71 MB
Format: Adobe PDF
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