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RSS Master en sciences de gestion, à finalité spécialisée en international strategic marketing

There are 203 master thesis submitted for this degree.

Browse the master thesis of degree Master en sciences de gestion, à finalité spécialisée en international strategic marketing by
Master thesis submitted (Sorted by Submit Date in Descending order): 1 to 20 of 203
  TitleAuthor(s)Year(Co)Promotor(s)
Access icon Research-Thesis: Who Falls For The Nudge? The Effect Of Scarcity And Social Proof As Dark Pattern Examples On Purchase IntentionGla, Ann-Christin2026Delcourt, Cécile ULiège
Access icon Research-Thesis: De-Influencing on Social Media: Comparing Pure Discouragement and Alternative-Based MessagesBelhous, Imane2026Steils, Nadia ULiège
Access icon Research-Thesis: What Role Does Virtual Reality Play in Shaping Consumer Decision-Making in the Retail Sector? A Qualitative Exploration at IKEAHaji, Dounia2026Steils, Nadia ULiège
Access icon Research-Thesis: The impact of Sustainability innovation initiatives on brand image: The mediating effect of Brand credibilityQassid, Hind2026Dessart, Laurence ULiège
Access icon Research-Thesis: What are the challenges of a transition towards a more ethical & socially engaged marketing in the beauty industry? Formy case studyRenson, Mathilde2025Gruslin, Claire ULiège
Access icon The role of Virtual Reality on the Consumer Experience: a literature reviewTahir, Stéphanie2025Dessart, Laurence ULiège
Access icon How does virtual reality shopping experiences influence consumer perceptions of product and how do demographic factors (e.g., age, gender, income) moderate the impact of virtual reality on consumer decision making and behaviour in supermarkets?Jamhour, Zaid2025Steils, Nadia ULiège
Access icon Demystifying AI: understanding stakeholder interactions in explaining how AI worksGuennoun, Omar2025Steils, Nadia ULiège
Access icon Research-Thesis: L'expérience utilisateur des personnes autistes adultes dans les supermarchésSchneider, Pierre2025Delcourt, Cécile ULiège
Access icon Healthwashing: Overview of the company practices and overview of consumer practicesRashica, Rita2025Delcourt, Cécile ULiège
Access icon Research-Thesis: What encourages consumers to participate in crowdfunding campaigns?Marquis, Romain2025Steils, Nadia ULiège
Access icon Research-Thesis: Consumer Perception of Circular Economy Initiatives Through Omnichannel MarketingNouri Darnijeh, Farhaziba2025Standaert, Willem ULiège
Access icon Embracing Esport: Opportunities for Traditional Football ClubsMalherbe, Martin2025Standaert, Willem ULiège
Access icon What are the key factors that motivate taiwanese female consumers to choose french beauty products over local or other asian alternatives?Kolak, Natacha2025Gruslin, Claire ULiège
Access icon How do Gen Z consumers perceive social media influencers in promoting sustainable fashion consumption?Mainjot, Margaux2025Cadiat, Anne-Christine ULiège
Access icon What emotional and psychological factors lead consumers to form parasocial relationships with influencers, and what are the negative implications?Bolland, Camille2025Steils, Nadia ULiège
Access icon To what extent do specific features of self- tracking technologies impact psychological well-being, focusing on body image concerns and self-esteem?Beltran, Salomé2025Baiwir, Lisa ULiège
Access icon The impact of conversational AI on memory retention: a study of digital amnesia in the context of product research with ChatGPTLebleu, Elsa2025Steils, Nadia ULiège
Access icon Quand le passé prend vie: l'utilisation de la réalité virtuelle pour raviver la nostalgie urbaineUeten, Sophie2025Dessart, Laurence ULiège
Access icon Using short-video platforms, such as TikTok and Instagram, for small businesses and entrepreneursCavas, Deborah2025Steils, Nadia ULiège
Master thesis submitted (Sorted by Submit Date in Descending order): 1 to 20 of 203


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