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RSS Master en sciences de gestion, à finalité spécialisée en international strategic marketing

There are 164 master thesis submitted for this degree.

Browse the master thesis of degree Master en sciences de gestion, à finalité spécialisée en international strategic marketing by
Master thesis submitted (Sorted by Submit Date in Descending order): 1 to 20 of 164
  TitleAuthor(s)Year(Co)Promotor(s)
Access icon Unfairness perceptions in brands' creative contests on social mediaLegrand, Emilie2024Steils, Nadia ULiège
Access icon How do music fans attempt to impact charts and what are the consequences of these actions?Kanyinda Mikomba, Kevin2024Dessart, Laurence ULiège
Access icon How can storytelling with sustainability claims benefits the luxury industry?Weiler, Sarah2024Dessart, Laurence ULiège
Access icon The role and impact of gamification in the luxury sectorGenin, Laura2024Steils, Nadia ULiège
Access icon Gamification in the context of fitness and its impact on consumer subjective wellbeing : Stress & Self-esteemZaid, Mohamed2024Baiwir, Lisa ULiège
Access icon What are the advantages and outcomes of ai-powered marketing content for the online customer experience?Remacle, Lola2024El Midaoui, Youssra ULiège
Access icon Learning form tutorials - the value of brand tutorials on short-video platforms. (Focus on Tiktok)Meftouh, Nohaila2024Steils, Nadia ULiège
Access icon How is deinfluence perceived by consumers and how does it impact their purchasing intentions?Dislaire, May2024Steils, Nadia ULiège
Access icon What are the factors influencing consumer's fashion choices and how do influencers impact thes choices?Stas, Elisabeth2024Steils, Nadia ULiège
Access icon How do competitiveness and self- construal character types influence the effects of social gamification features? An investigation based on the example of stravaFörster, Alexander2024Dessart, Laurence ULiège
Access icon Comment le marketing d'influence peut-il faciliter la prise de décisions des voyageurs concernant leur destination de voyage en utilisant l'expérience anticipée ?Decocq, Maurane2024Steils, Nadia ULiège
Access icon How can storytelling with sustainability claims benefits the luxury industry?Wagner, Laurence2024Dessart, Laurence ULiège
Access icon Exploring Consumer Perception of AI-Generated vs. Human-Generated Social Media ContentThawmi, Mohammed2024Steils, Nadia ULiège
Access icon Factors Influencing Consumers' Purchasing Decisions Regarding Natural Cosmetics Products. The Impact of Influencers on the Consumers' Purchasing Decisions towards Natural Cosmetics ProductsPhilippe, Malorie2024Mazurova, Elena ULiège
Access icon How does storytelling participate in improving customer trust in real estate agenciesLegros, Célia2024Dessart, Laurence ULiège
Access icon The darkside of social media in health apps: a focus on wellbeingSpasky, Lucas2024Baiwir, Lisa ULiège
Access icon The impact of implementing virtual reality on the customer experience of travel companies.Majid, Salma2024Dessart, Laurence ULiège
Access icon The impact of corporate social responsibility and irresponsibility on boycott intention: The mediating role of corporate reputation and the moderating role of company sizeIsmailova, Kheda2024de Moerloose, Chantal ULiège
Access icon Iconic brands: how to stay relevant for multiple generations?Abid, Maha2024Standaert, Willem ULiège
Access icon How novel technologies can be used to enhance football fan experience?Desait, Antoine2024Standaert, Willem ULiège
Master thesis submitted (Sorted by Submit Date in Descending order): 1 to 20 of 164


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Degrees

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Faculties

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