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RSS Master en sciences de gestion, à finalité spécialisée en international strategic marketing

There are 149 master thesis submitted for this degree.

Browse the master thesis of degree Master en sciences de gestion, à finalité spécialisée en international strategic marketing by
Master thesis submitted (Sorted by Submit Date in Descending order): 41 to 60 of 149
  TitleAuthor(s)Year(Co)Promotor(s)
Access icon Revitalisation of brick-and-mortar shops in city centres - Implications from a case study of Wallonia and its main agglomeration centresMathieu, Valentine2022Blaurock, Marah ULiège
Access icon To what extent can the sharing economy model impact luxury marketing? The case of the luxury fashion rental market.Schumacher, Marie-Laure2022Dessart, Laurence ULiège
Access icon How can Belgian professional football clubs use digital technologies to improve the experience of their fans and the return on investment for their sponsors?Isabella, Laura2022Standaert, Willem ULiège
Access icon How do women create and manage their identity in a hostile and gendered gaming community: The case of League of Legends.Davignon, Native2022Dessart, Laurence ULiège
Access icon The influence of Covid-19 on consumer behavior regarding makeup habits in EuropeSan, Cécile2022Cadiat, Anne-Christine ULiège
Access icon Inclusive design for customers with disabilities in retailing: a qualitative study of the status quo and implications for customer well-beingMathieu, Sophie2022Blaurock, Marah ULiège
Access icon Unlocking sustainable fashion consumption: How to bridge the attitude-behaviour gap?Plainevaux, Mattieu2022Ferrara, Charlotte ULiège
Access icon To what extent scarcity messages impact the purchase intention of consumers: the case of limited-edition products in the ready-to-wear market.Wrincq, Delphine2022Standaert, Willem ULiège
Access icon Uncovering consumers'perceived drivers and barriers towards circular fashion: the specific case of second-hand clothing.N' Kutila N' Kazi, Maelly2022Ferrara, Charlotte ULiège
Access icon How to include tribal marketing in order to close the gap between brand identity and brand image while satisfying target customers?Bonjean, Inès2022Cornet, Annie ULiège
Access icon Inbound marketing and its relation with sales in a B2B contextSoukrat, Khaoula2022Rondeux, Benoit
Access icon The impact of the Ephemeral Content on Social Media Consumer EngagementNachtaoui, Aya2022Dessart, Laurence ULiège
Access icon The impact of social media influencers on travel attitude and intention: a study on millennials and gen z post-covid.Lam, Sophie2022Dessart, Laurence ULiège
Access icon The impact of video content on consumer behavioral engagement: a comparison of the video format and the combined image-text format.Tber, Lotfi2022Dessart, Laurence ULiège
Access icon The influence of social media video marketing on consumers purchase intentions: the role of video lengthMorreale, Céline2022Dessart, Laurence ULiège
Access icon Motivations and barriers of jewelry brands to use influencers in their marketing strategies.Muhangi Lungungu, Prisca2022Cadiat, Anne-Christine ULiège
Access icon Analysis of the motivations and barriers to the use of Airbnb from the belgian guest perspective.Neutjens, Pierre2022Cadiat, Anne-Christine ULiège
Access icon The impact of digital video storytelling on the consumer experienceAjyar, Samya2022Dessart, Laurence ULiège
Access icon The implementation of Zero waste in France - Customer perspectiveEl Chaheb, Zakariae2022Standaert, Willem ULiège
Access icon How football organisations manage to keep fan's engagement through digital technologiesDeval, Martin2022Standaert, Willem ULiège
Master thesis submitted (Sorted by Submit Date in Descending order): 41 to 60 of 149


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Promotors departments

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Degrees

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Faculties

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Languages

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