Master Thesis Online
How to decrease the churn rate of millennials in the non-life insurance sector - Case study of AG Insurance
Massimo, Elena 
Promotor(s) :
Dessart, Laurence
Date of defense : 19-Jun-2020/23-Jun-2020 • Permalink : http://hdl.handle.net/2268.2/8874
Details
| Title : | How to decrease the churn rate of millennials in the non-life insurance sector - Case study of AG Insurance |
| Translated title : | [fr] Comment réduire le taux de désabonnement des milléniaux dans le secteur de l'assurance non-vie - Étude de cas d'AG Insurance |
| Author : | Massimo, Elena
|
| Date of defense : | 19-Jun-2020/23-Jun-2020 |
| Advisor(s) : | Dessart, Laurence
|
| Committee's member(s) : | Bosma, Maarten
Hubin, Madeleine-Marie
Chevalier, Nathalie |
| Language : | English |
| Keywords : | [en] loyalty [en] millennials [en] customer experience [en] customer journey [en] churn rate [en] non-life insurances [en] insurances [fr] fidélisation [fr] milléniaux [fr] expérience client [fr] parcours client [fr] taux de désabonnement [fr] assurances non-vie [fr] assurances |
| Discipline(s) : | Business & economic sciences > Marketing |
| Target public : | Professionals of domain Student |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sciences de gestion, à finalité spécialisée en international strategic marketing |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] Within the next five years, millennials will constitute 75% of the global workforce. However, because this generation faces more economical difficulties than the previous ones, they tend to be overlooked by insurance companies like AG Insurance who focus more on wealthier customer segments. Nonetheless, if insurers wait for millennials to correspond to their target requirements before starting to put into place processes to attract them, they might just miss the mark.
The goal of this thesis was first to understand how the expectations that the millennials have influence the churn rate for the subscription to non-life insurance products. The second objective was to give recommendations to reduce this drop-out rate at AG Insurance
File(s)
Document(s)
How to decrease the churn rate of millennials in the non-life insurance sector - Case study of AG Insurance.pdf
Description:
Size: 2.33 MB
Format: Adobe PDF
Cite this master thesis
All documents available on MatheO are protected by copyright and subject to the usual rules for fair use.
The University of Liège does not guarantee the scientific quality of these students' works or the accuracy of all the information they contain.
The University of Liège does not guarantee the scientific quality of these students' works or the accuracy of all the information they contain.