Quels sont les impacts d'un sponsoring dans le domaine de l'eSport sur l'image de marque d'une entreprise non endémique ?
Bricteux, Loris
Promotor(s) : Cadiat, Anne-Christine
Date of defense : 24-Jun-2020/26-Jun-2020 • Permalink : http://hdl.handle.net/2268.2/8898
Details
Title : | Quels sont les impacts d'un sponsoring dans le domaine de l'eSport sur l'image de marque d'une entreprise non endémique ? |
Translated title : | [en] "What are the impacts of sponsorship in the field of eSport on the brand image of a non-endemic company? » |
Author : | Bricteux, Loris |
Date of defense : | 24-Jun-2020/26-Jun-2020 |
Advisor(s) : | Cadiat, Anne-Christine |
Committee's member(s) : | Barbosa de Sousa, Patrick
Ferrara, Charlotte |
Language : | French |
Number of pages : | 161 |
Keywords : | [en] eSport [en] image [en] sponsoring [en] ecosystem [en] brand equity |
Discipline(s) : | Business & economic sciences > Marketing |
Institution(s) : | Université de Liège, Liège, Belgique |
Degree: | Master en sciences de gestion, à finalité spécialisée en international strategic marketing |
Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] The main objective of this thesis is to determine whether the exposure of potential consumers to a stimulus presenting an alliance of the image of a non-endemic brand with the image of eSport, in the context of sponsorship, has an influence on the image of the non-endemic brand.
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