Master Thesis Online
Quels sont les impacts d'un sponsoring dans le domaine de l'eSport sur l'image de marque d'une entreprise non endémique ?
Bricteux, Loris 
Promotor(s) :
Cadiat, Anne-Christine
Date of defense : 24-Jun-2020/26-Jun-2020 • Permalink : http://hdl.handle.net/2268.2/8898
Memoire_LorisBricteux_s141598.pdfDetails
| Title : | Quels sont les impacts d'un sponsoring dans le domaine de l'eSport sur l'image de marque d'une entreprise non endémique ? |
| Translated title : | [en] "What are the impacts of sponsorship in the field of eSport on the brand image of a non-endemic company? » |
| Author : | Bricteux, Loris
|
| Date of defense : | 24-Jun-2020/26-Jun-2020 |
| Advisor(s) : | Cadiat, Anne-Christine
|
| Committee's member(s) : | Barbosa de Sousa, Patrick
Ferrara, Charlotte
|
| Language : | French |
| Number of pages : | 161 |
| Keywords : | [en] eSport [en] image [en] sponsoring [en] ecosystem [en] brand equity |
| Discipline(s) : | Business & economic sciences > Marketing |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sciences de gestion, à finalité spécialisée en international strategic marketing |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] The main objective of this thesis is to determine whether the exposure of potential consumers to a stimulus presenting an alliance of the image of a non-endemic brand with the image of eSport, in the context of sponsorship, has an influence on the image of the non-endemic brand.
File(s)
Document(s)
Cite this master thesis
All documents available on MatheO are protected by copyright and subject to the usual rules for fair use.
The University of Liège does not guarantee the scientific quality of these students' works or the accuracy of all the information they contain.
The University of Liège does not guarantee the scientific quality of these students' works or the accuracy of all the information they contain.