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Browsing by Promotor : Steils, Nadia

Showing results 1 to 20 of 22  next >
  TitleAuthor(s)Year(Co)Promotor(s)
Access icon A Comparative Study of Long Versus Short Video Advertisements on Social Media and Their Impact on Consumer Purchase IntentionLa Rocca, Noémie2024Steils, Nadia ULiège
Access icon CHOOSING TO HAVE AN OFFICIAL BRAND PARTNER? UNDERSTANDING WHICH TYPE OF PARTNERSHIPS GENERATE GREATER INTEREST FOR CONTENT CREATORS.Kito, Yves2023Steils, Nadia ULiège
Access icon Comment le marketing d'influence peut-il faciliter la prise de décisions des voyageurs concernant leur destination de voyage en utilisant l'expérience anticipée ?Decocq, Maurane2024Steils, Nadia ULiège
Access icon "Dark Patterns" - Impact of brands'manipulative intentions on online consumer behaviour.Huberty, Amin2023Steils, Nadia ULiège
Access icon Exploring Consumer Perception of AI-Generated vs. Human-Generated Social Media ContentThawmi, Mohammed2024Steils, Nadia ULiège
Access icon How is deinfluence perceived by consumers and how does it impact their purchasing intentions?Dislaire, May2024Steils, Nadia ULiège
Access icon Learning form tutorials - the value of brand tutorials on short-video platforms. (Focus on Tiktok)Meftouh, Nohaila2024Steils, Nadia ULiège
Access icon Mémoire-projetLopez Bouzid, Sara2023Steils, Nadia ULiège
Access icon Mémoire-projetMariani, Manon2023Steils, Nadia ULiège
Access icon Mémoire-projetGilsoul, Léa2023Steils, Nadia ULiège
Access icon Mémoire-projetDussart, Antonin2024Steils, Nadia ULiège
Access icon Mémoire-projetPinckers, Simon2024Steils, Nadia ULiège
Access icon Mémoire-projetLemaire, Elodie2024Steils, Nadia ULiège
Access icon Mémoire-projetLibert, Elisa2023Steils, Nadia ULiège
Access icon Mémoire-projetPisane, Thomas2023Steils, Nadia ULiège
Access icon Mémoire-projetDe Backer, Nolle2024Steils, Nadia ULiège
Access icon The Impact of a Social Norm Nudge and a Loss Aversion Nudge on Consumer Intention to Book Holidays on an Online PlatformBastien, Emma2024Steils, Nadia ULiège
Access icon The Impact of AI on Business Student Confidence: the Case of ChatGPT in EducationNtantame Njouokep, Lyne Marina2024Steils, Nadia ULiège
Access icon The role and impact of gamification in the luxury sectorGenin, Laura2024Steils, Nadia ULiège
Access icon Unfairness perceptions in brands' creative contests on social mediaLegrand, Emilie2024Steils, Nadia ULiège