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RSS Master en sciences de gestion, à finalité spécialisée en international strategic marketing

There are 202 master thesis submitted for this degree.

Browse the master thesis of degree Master en sciences de gestion, à finalité spécialisée en international strategic marketing by
Master thesis submitted (Sorted by Submit Date in Descending order): 81 to 100 of 202
  TitleAuthor(s)Year(Co)Promotor(s)
Access icon Gender stereotypes in fashion advertising on Instagram: a content analysisAceto, Gabrielle2023Delcourt, Cécile ULiège
Access icon Comment les patrons de PME familiales parviennent-ils à surmonter les freins liés à l'adoption des technologies digitales ?Leclercq, Martin2023Neysen, Nicolas ULiège
Access icon The impact of rewarding systems of healthcare apps on user's motivation: The case of WewardAbouelouazne, Hala2023Delcourt, Cécile ULiège
Access icon De quelles émotions découlent les comportements anti-marque des consommateurs ?Kassimu, Ajao2023de Moerloose, Chantal ULiège
Access icon A typology of greenwashing practices in consumer advertisementDumont, Céline2023Delcourt, Cécile ULiège
Access icon Exploring the influence of sustainable communication on consumer attitudes and intentions : A study in the context of a football clubHauseux, Nicolas2023Standaert, Willem ULiège
Access icon Comprendre et identifier les motivations de la génération Z sur l'intention de participer à des festivals de musiqueNguyen, Cindy2023Cadiat, Anne-Christine ULiège
Access icon Impact of digital advertising campaign on consumer Brand perception in the beauty and cosmetics industry.Tablit, Amina Feriel2023Mazurova, Elena ULiège
Access icon Diversity in Women's Luxury Fashion Shows: Is Diversity Becoming Fashionable?Ouarab, Nora2023Delcourt, Cécile ULiège
Access icon More diverse and inclusive toys? The case of the new product line "Barbie Fashionistas" by MattelVervier, Laura2022Blaurock, Marah ULiège
Access icon Analysis of the brand community of Harry Potter: the success of the boy who lived through the generationsHauffman, Emma2022Standaert, Willem ULiège
Access icon The use of nudity in advertising campaigns of luxury brands: Belgian consumers' point of viewGaillard, Elisa2022Cadiat, Anne-Christine ULiège
Access icon Le mouvement de la Body Positivity peut-il être utilisé comme un attribut de différenciation pour les marques féminines dans les stratégies de marketingMellaerts, Lara2022de Moerloose, Chantal ULiège
Access icon Revitalisation of brick-and-mortar shops in city centres - Implications from a case study of Wallonia and its main agglomeration centresMathieu, Valentine2022Blaurock, Marah ULiège
Access icon To what extent can the sharing economy model impact luxury marketing? The case of the luxury fashion rental market.Schumacher, Marie-Laure2022Dessart, Laurence ULiège
Access icon How can Belgian professional football clubs use digital technologies to improve the experience of their fans and the return on investment for their sponsors?Isabella, Laura2022Standaert, Willem ULiège
Access icon How do women create and manage their identity in a hostile and gendered gaming community: The case of League of Legends.Davignon, Native2022Dessart, Laurence ULiège
Access icon The influence of Covid-19 on consumer behavior regarding makeup habits in EuropeSan, Cécile2022Cadiat, Anne-Christine ULiège
Access icon Inclusive design for customers with disabilities in retailing: a qualitative study of the status quo and implications for customer well-beingMathieu, Sophie2022Blaurock, Marah ULiège
Access icon Unlocking sustainable fashion consumption: How to bridge the attitude-behaviour gap?Plainevaux, Mattieu2022Ferrara, Charlotte ULiège
Master thesis submitted (Sorted by Submit Date in Descending order): 81 to 100 of 202


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