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Disciplines: Sciences économiques & de gestion > Marketing


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Résultats 476 à 500 sur un total de 589.
  TitreAuteurAnnée(Co)Promoteur(s)
Access icon Analyse des freins et motivations à l'achat de matériel de bureautique reconditionné par les PME wallonnes : le cas de Digitec Solution.Babusiaux, Ludovic2022Ferrara, Charlotte ULiège
Access icon État de la question : le monde de l'influence en 2023Plaitin, Céline2023Geuens, Geoffrey ULiège; Gilson, Benoît
Access icon Mémoire-projetKarali, Gülsüm2023Cornelis, Pierre-Yves ULiège
Access icon Master thesis : "Little Guest : London or Berlin Calling ? Comparative analysis and international marketing research to prepare abroad expansion and new market penetration".Strykers, François2022Dessart, Laurence ULiège
Access icon La gestion des bad buzz et le buzz comme outil de communicationChampagne, Elisa2023Hamers, Jérémy ULiège; Gilson, Benoît
Access icon What are the negative impacts of the quantification of the users¿ bodies during their physical activity through the use of fitness trackers?Marenne, Rémi2023Baiwir, Lisa ULiège
Access icon Mémoire-projetCrepin, Charlotte2023Cadiat, Anne-Christine ULiège
Access icon Mémoire-projetVan den Berghe, Alexandra2023Standaert, Willem ULiège
Access icon Barbies are for Girls and Legos are for Boys. The impact of featuring Boys and/or Girls in ads.Lecomte, Léa2023Delcourt, Cécile ULiège
Access icon The impact of social media marketing activities on customer experience: The case of luxury brandsLiegeois, Justine2023Cadiat, Anne-Christine ULiège
Access icon Mémoire-projetRassili, Anissa2023Standaert, Willem ULiège
Access icon Main marketing drivers of popularity among emerging French Hip HopElangué, Florian2023Dessart, Laurence ULiège
Access icon The value of a good story in priceless: How does a brand create history by communicating their sustainibility through storytelling in a trustworthy way.Herrat, Fatima Ezzahra2023Dessart, Laurence ULiège
Access icon De quelles émotions découlent les comportements anti-marque des consommateurs ?Kassimu, Ajao2023de Moerloose, Chantal ULiège
Access icon Access and sharing economies: the impact of new consumption modes on the management of business models in the luxury industryGodfroi, Léa2023Dessart, Laurence ULiège
Access icon How can influencer marketing be harmful to brands?Loyen, Jeanne2023Dessart, Laurence ULiège
Access icon From blockchain to the metaverse: the impact of emerging techonologies on the world of sports and sportwear brands - Nike case of studyBounameau, Robin2023Standaert, Willem ULiège
Access icon More Diverse and Inclusive Toys? The Case of the New Product Line "Potato Head" by Hasbro.Bellamy, Chloé2023Cadiat, Anne-Christine ULiège
Access icon Investigating drivers and barriers model towards a circular economy from a consumer's perspective: A case of study of online fashion rentalsKumskova, Olga2023Ferrara, Charlotte ULiège
Access icon Mémoire-projetCopus, Louison2023Standaert, Willem ULiège
Access icon "Dark Patterns" - Impact of brands'manipulative intentions on online consumer behaviour.Huberty, Amin2023Steils, Nadia ULiège
Access icon Online reputation management: how can online reviews impact reputation and credibility of online marketplaces?Qabli, Hiba2023Gruslin, Claire ULiège
Access icon What are consumers' perceptions towards the consumption of second-hand new luxury fashion?Furnémont, Malaika2023Ferrara, Charlotte ULiège
Access icon CHOOSING TO HAVE AN OFFICIAL BRAND PARTNER? UNDERSTANDING WHICH TYPE OF PARTNERSHIPS GENERATE GREATER INTEREST FOR CONTENT CREATORS.Kito, Yves2023Steils, Nadia ULiège
Access icon Using influencer marketing to raise ecological awareness concerning the tourism sectorNeven, Solène2023Steils, Nadia ULiège