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RSS Master en sciences de gestion, à finalité spécialisée en international strategic marketing

Il y a 164 mémoire(s) déposé(s) pour ce diplôme.

Feuilleter les mémoires du diplôme Master en sciences de gestion, à finalité spécialisée en international strategic marketing par
Mémoires déposés (Trié par Date de soutenance descendant): 21 à 40 sur un total de 164
  TitreAuteurAnnée(Co)Promoteur(s)
Access icon Online reputation management: how can online reviews impact reputation and credibility of online marketplaces?Qabli, Hiba2023Gruslin, Claire ULiège
Access icon What are the negative impacts of the quantification of the users¿ bodies during their physical activity through the use of fitness trackers?Marenne, Rémi2023Baiwir, Lisa ULiège
Access icon The adaptation of the Cross-Border E-Commerce customer experience on different European markets for cosmetics productsToumi, Alia2023Gruslin, Claire ULiège
Access icon Using influencer marketing to raise ecological awareness concerning the tourism sectorNeven, Solène2023Steils, Nadia ULiège
Access icon Exploration de l'apport potentiel des réalités augmentée et virtuelle sur l'expérience client dans le secteur du luxeSaoud, Aya2023Cadiat, Anne-Christine ULiège
Access icon The impact of social media marketing activities on customer experience: The case of luxury brandsLiegeois, Justine2023Cadiat, Anne-Christine ULiège
Access icon Barbies are for Girls and Legos are for Boys. The impact of featuring Boys and/or Girls in ads.Lecomte, Léa2023Delcourt, Cécile ULiège
Access icon How can influencer marketing be harmful to brands?Loyen, Jeanne2023Dessart, Laurence ULiège
Access icon Investigating drivers and barriers model towards a circular economy from a consumer's perspective: A case of study of online fashion rentalsKumskova, Olga2023Ferrara, Charlotte ULiège
Access icon Enhancing employee communication behavior: the impact of humorous nudgeReghini Idrissi, Hajar2023Cadiat, Anne-Christine ULiège
Access icon From blockchain to the metaverse: the impact of emerging techonologies on the world of sports and sportwear brands - Nike case of studyBounameau, Robin2023Standaert, Willem ULiège
Access icon "Dark Patterns" - Impact of brands'manipulative intentions on online consumer behaviour.Huberty, Amin2023Steils, Nadia ULiège
Access icon Access and sharing economies: the impact of new consumption modes on the management of business models in the luxury industryGodfroi, Léa2023Dessart, Laurence ULiège
Access icon What are consumers' perceptions towards the consumption of second-hand new luxury fashion?Furnémont, Malaika2023Ferrara, Charlotte ULiège
Access icon Understanding Privacy Concerns and Behavioral Intentions on Social Media: Exploring the Role of Marketing Comfort and the Potential of Blockchain SolutionsNajib, Elias2023Standaert, Willem ULiège
Access icon CHOOSING TO HAVE AN OFFICIAL BRAND PARTNER? UNDERSTANDING WHICH TYPE OF PARTNERSHIPS GENERATE GREATER INTEREST FOR CONTENT CREATORS.Kito, Yves2023Steils, Nadia ULiège
Access icon More Diverse and Inclusive Toys? The Case of the New Product Line "Potato Head" by Hasbro.Bellamy, Chloé2023Cadiat, Anne-Christine ULiège
Access icon The value of a good story in priceless: How does a brand create history by communicating their sustainibility through storytelling in a trustworthy way.Herrat, Fatima Ezzahra2023Dessart, Laurence ULiège
Access icon The impact of cultural dimensions on Gen Z consumers'social media engagement (affective & behaviroual engagement) in the context of luxury brands: the case of Belgium and ChinaHuang, Pei-Chi2023Gruslin, Claire ULiège
Access icon The dark side of customer engagement in AI-driven interactions: The case of chatbots in the tourism industryFickers, Aurélie2023Dessart, Laurence ULiège
Mémoires déposés (Trié par Date de soutenance descendant): 21 à 40 sur un total de 164


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Années de défense

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Disciplines

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Départements des promoteurs

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Promoteurs

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Diplômes

164

Facultés

164

Langues

120
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